By using "visual stimuli" through facial expressions, this thesis was designed to alleviate commuter tensions between them and the MRT-3 (Metro Rail Transit 3) authorities, due to the long waiting time and long lines people experience waiting for a train. This campaign does not seek to add to the the already existing facilities of the MRT-3 or to expand their already existing services, but to improve the experience which commuters must go through on a daily basis.
Using visuals strewn throughout each of the different terminals leading from the entrance to the platform itself, the hopes of this was to create a more calm and somewhat more meaningful experience for the commuter through a stronger visual atmosphere. Through character design, we are also able to create stronger connections to individuals making the stations more identifiable and hopefully more relatable to the different commuters who use the system.
(Photo edit of Quezon Avenue Station. Quezon City, Philippines)
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Another addition to updating the surrounding environment of the railway systems is to introduce an app which goal is to support and provide the commuter with an easily accisible information guide and service (above) which enables the individual to help "themselves" while waiting or traveling on the MRT-3 lines.
Another addition to updating the surrounding environment of the railway systems is to introduce an app which goal is to support and provide the commuter with an easily accisible information guide and service (above) which enables the individual to help "themselves" while waiting or traveling on the MRT-3 lines.
The hopes of this is to allow commuters to help one another by giving them the power to provide information into the network and to both share thoughts and or experiences online to help others who may have a similar problem, thusly creating stronger bonds not just between the railways and the individual, but from commuter to commuter as well. Another feature included would be a service which one can find a "commuting partner" (below) which allows people to meet new people while taking the train, giving them people to talk to in hopes of strengthening the community.
Again to re-iterate, this thesis was designed not to belittle the efforts of the MRT-3 authorities in any way, but to open up possibilities to allow each individual a chance to play a part in a much greater change. It is easy to complain about situations that make us feel uncomfortable, but people need to remember that they can make a difference for the people around them as well. Even if we were to clean the surroundings and make it look nicer, it is still the hope of this thesis that this is just a catalyst to spur the public to be more patient and friendly towards one another, making us more unified as a people.